Kirsten Burt is a strategic growth and marketing leader with over 20 years of experience in financial services in both the US and UK across wealth management, asset management, retail and private banking. For over 13 years in London she held senior marketing roles at American Express, Standard Chartered and UBS; and helped drive the growth of their wealth management units by reaching high net worth (HNW) investors across the UK and EMEA.
Kirsten founded her strategic marketing consultancy in 2019 to help wealth managers galvanise their growth strategies and acquire more HNW and Ultra HNW clients. She focuses on activating digital channels, sales enablement for advisors and content creation.
From 2008, Kirsten was Head of EMEA Marketing at Standard Chartered Private Bank led the launch of the new Private Bank brand across 10 EMEA markets. She has deep expertise in the Middle East and Africa and created the global value proposition for non-resident Indian HNW clients at Standard Chartered.
For six years from 2013, Kirsten was Head of Marketing for UBS Wealth Management, UK & Jersey and led the digital transformation of the UK business. She was a member of the UK Management Committee driving client strategy and growth. She created a new website as lead generation engine for the business and the first social selling programme for advisors on LinkedIn.
Ms Burt started her career in the US in online investing and held marketing roles at Janus Capital and Citigroup in New York. She holds a BSc in marketing from Boston College, and an MBA in Global Brand Management from the Thunderbird School of Global Management.